Marketing/Public Communications
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Marketing/Public Communications
Moore & Associates has provided comprehensive transit marketing, communications, advertising, graphic design, and market research services to more than 150 public transportation agencies nationwide.
Our work has consistently increased awareness and ridership, boosted public participation in transit planning, and built stronger community support for programs and initiatives. We specialize in cost-effective, targeted marketing and advertising campaigns designed to deliver measurable results and maximize return on investment.
Our team of marketing, design, and planning professionals offers the full range of services typically associated with larger firms – strategic marketing, graphic design, copywriting, outreach, media placement, and event planning – while maintaining the accessibility and responsiveness our clients value.
Above all, we understand public transportation and how to effectively connect services with the communities they serve.
Burbank Bus
Since 1994, Moore & Associates has been the City of Burbank’s public transit consultant. We have assisted the City with a wide range of efforts under this engagement, including ongoing marketing and communications, community outreach, market research, service planning, and special events.
Current marketing activities include operational support, maintenance of social media accounts, outreach event staffing, new resident direct mail outreach, regular design and replacement of outdoor and Metrolink station posters, employer outreach, media releases and other public communications, operation of the customer service/call center, update and distribution of service information, onboard service evaluations, and customer surveys.
Additionally, our transit experience has helped us identify project partners who can help offset operational costs, identify grants to offset marketing costs, and make route adjustments that meet community needs and improve farebox recovery.
Mountain Line
Since 2012, Moore & Associates has been providing full-service marketing and market research support to Mountain Line (formerly the Northern Arizona Intergovernmental Public Transportation Authority – NAIPTA). Over the years, we have provided an extensive portfolio of creative and outreach services designed to strengthen the agency’s presence in the community and foster ridership growth.
Our support has spanned strategic marketing plan development, vehicle branding, website review and content, web artwork, market research, community outreach, promotional items, radio copy, informational videos, media releases, and more. Key objectives have included:
- Designing clear, rider-friendly service literature.
- Developing campaign themes that resonate with the community and promote public transit ridership.
- Producing presentation and outreach materials that helped secure the successful passage of transit funding initiatives.
- Creating targeted campaigns that boosted student pass sales.
A pivotal moment came in 2019 when the agency sought to strengthen its brand identity and broaden awareness. The agency was internally discussing changing its name from NAIPTA to Mountain Line. During a survey of the community at-large it was discovered that the general public was unaware that NAIPTA was the provider of Mountain Line, the local public transit service, though Mountain Line was highly recognized. Using this data, we set out to re-brand the agency as a whole as Mountain Line. A variety of branding awareness tactics were used, including launching a new quarterly agency newsletter. Distribution of this newsletter to staff, stakeholders, government agencies, and the community has given Mountain Line an opportunity to highlight not only the projects it has undertaken, but also to achieve consistent recognition and awareness of the Mountain Line brand.
City of Santa Maria
Moore & Associates began working with Santa Maria Area Transit (SMAT) on annual marketing campaigns with the intent of enhancing SMAT’s image in the community and increasing fare revenue. Moore & Associates pinpointed the following goals:
- Implement online real-time tracking tools.
- Implement onboard Wi-Fi.
- Improve current collateral to better serve the needs of current and potential riders (website update and updated ride guides).
- Increase public awareness of Santa Maria programs and tools on social media.
- Use consistent branding with cohesive color, design, and messaging.
- Engage youth riders and non-riders to build public transportation champions.
- Organize and attend promotional/community events and promote positive data from recent rider and community surveys.
To meet these objectives, Moore & Associates launched the SMAT Facebook page to increase public awareness of Santa Maria programs and tools and continues to act as the system’s social media manager through audience cultivation, content research, and oversight of posts and graphics. Moore & Associates has developed campaigns for the launch of online real-time tracking, mobile ticketing, and onboard Wi-Fi initiatives that include bus wraps, social media, and traditional print collateral promotion. We also provided a SMAT website review and redesign which incorporates a new layout and content.
Isn’t it time you got Moore?
Every Moore & Associates team member shares a passion for improving mobility in every community in which we work.
Our public transportation focus allows us to provide innovative solutions that embrace multiple disciplines: planning, marketing, market research, and performance audits. Our project approach allows us to take a project from concept to implementation in a timely manner while assisting clients with funding applications and logistical details.
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Isn’t it time you got Moore?
Contact us today to learn more about our innovative public transit solutions.