Branding
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Branding
Creating a strong identity and brand for a public transit system is key to building recognition, trust, and community support.
A well-designed brand communicates reliability and professionalism while remaining approachable and easy to identify. Color plays a critical role, helping establish a memorable visual identity that connects with riders and the community.
Equally important is consistency – ensuring logos, colors, messaging, and design elements are applied uniformly across buses, stops, printed materials, and digital platforms. This reinforces credibility and helps attract and retain riders.
Perhaps nothing empowers critics of a new transit service more than the perception of empty buses, which is why Moore & Associates believes branding that conveys momentum, accessibility, and community value is vital to shaping positive public perception.
Stanislaus Regional Transit Authority (StanRTA)
Moore & Associates was engaged in FY 2021/22 to guide the launch of the newly formed Stanislaus Regional Transit Authority (StanRTA), created through the consolidation of the County of Stanislaus and the City of Modesto transit systems. Our team developed the agency’s brand identity, including the name The S and logo, and a full suite of visual assets. Following the Board of Directors’ adoption of the new brand, we implemented a comprehensive rollout strategy featuring vehicle wraps, signage, and a coordinated media campaign across print, digital, social media, and other advertising platforms.
Since the introduction of The S, Moore & Associates has continued to support StanRTA through ongoing marketing and communications activities, including:
- Drafting and distribution of media releases and placement of feature articles
- Creation of multilingual brochures, map updates, promotional pieces, and other graphic design assets
- Development and implementation of agency reports and marketing campaigns, including community and stakeholder outreach materials, collateral, Board of Directors and Annual Reports, and presentations
- Media planning and ad buys, including print, digital, streaming, and radio
- Management of social media platforms and content development, including account curation, mini-blogs, video production, and photography
City of Irvine
Moore & Associates has a long history of supporting the City of Irvine’s transit programs with award-winning marketing and communications.
Beginning in 2009, we partnered with the City to promote the iShuttle, a peak-hour, last-mile service connecting two Metrolink stations with major employment centers. Our team developed a full suite of marketing materials including system maps, informational brochures, car cards, bus stop and kiosk posters, direct mail pieces, Valpak inserts, and info posts. For employer outreach, we created lobby posters, display collateral, and canvassing kits, as well as promotional materials for community events. Over the five years of our engagement, ridership increased significantly, community awareness grew, and iShuttle earned both local and regional recognition.
In 2015, the Orange County Transportation Authority assumed operation of iShuttle and the City of Irvine retained program administration. Fast forward and, inspired by iShuttle’s success, the Irvine City Council tasked the development of a new community-focused service. This vision became Irvine CONNECT, launched in 2024. Moore & Associates was awarded the sole-source contract for marketing, including naming, branding, and creating the new service identity. We produced a multilingual service brochure, and delivered comprehensive outreach including info posts, website content and graphics, social media campaigns (paid and organic), geo-targeted digital ads, car cards, posters, retail advertising, media releases, and event materials. We also coordinated outreach through the Greater Irvine Chamber of Commerce and community partners, ensuring widespread awareness and adoption. Thanks to these efforts, Irvine CONNECT has already expanded its route and is planning additional routes, with Moore & Associates continuing to provide ongoing marketing support.
Ventura County Transportation Commission (VCTC)
When the Ventura County Transportation Commission sought a marketing partner to develop the naming and branding for its new Valley Express service, it turned to Moore & Associates. We led the creation and launch of the brand – developing a cohesive identity that resonated with the community – then continued to provide ongoing marketing support to strengthen awareness and ridership.
At the direction of the Heritage Valley Policy Advisory Committee (PAC), we facilitated a naming contest for local residents. We promoted the contest via traditional and new media outreach (including a contest web page). We reviewed entries for potential conflicts with established businesses and services and confirmed each submitter’s eligibility. Ultimately we received 32 eligible entries. Once the winning name was selected, we developed logo and branding concepts for consideration by the PAC.
In addition to developing the logo and branding, we conducted all pre-launch marketing and outreach, including design of bus stop signs, info-post inserts, fare media, vehicle branding, service brochures, and a website; outreach to schools and current Dial-A-Ride users; broadcast advertisements; presentations to local organizations; preparation and execution of a launch event on the first day of service, and development of a short-form video.
Isn’t it time you got Moore?
Every Moore & Associates team member shares a passion for improving mobility in every community in which we work.
Our public transportation focus allows us to provide innovative solutions that embrace multiple disciplines: planning, marketing, market research, and performance audits. Our project approach allows us to take a project from concept to implementation in a timely manner while assisting clients with funding applications and logistical details.
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Isn’t it time you got Moore?
Contact us today to learn more about our innovative public transit solutions.